Free Resources
The Google Ads Resource Library
Everything you need to run smarter Google Ads — checklists, guides, templates, and more. All free.
GMC Optimization Guide
A complete walkthrough of Google Merchant Center settings, feed health, and the most common issues that quietly kill Shopping performance.
View Guide →Account Structure Framework
The exact campaign and ad group structure we use for every new eCommerce account from day one.
In progressLanding Page Checklist
Everything a high-converting landing page needs before sending paid traffic — from above the fold to trust signals.
In progressMatch Type Cheat Sheet
Exact, phrase, and broad match — explained plainly with real examples and when to actually use each one.
In progressGoogle Ads Audit Checklist
A 240-point checklist to audit eCommerce Google Ads accounts — covering structure, bidding, tracking, copy, and more.
View Checklist →Bidding Strategy Selection Guide
How to pick the right bidding strategy at each stage of account maturity — from manual CPC to tCPA to tROAS.
In progressConversion Tracking Setup Checklist
Step-by-step checklist for setting up accurate conversion tracking with GA4 and Google Ads. No guesswork.
In progressRSA Headline Formula Guide
The exact headline formulas we use to write high-CTR responsive search ads for eCommerce brands.
In progressMER Tracking Template
A simple Google Sheets template to track Marketing Efficiency Ratio and contribution margins across all channels.
In progressMissing a Resource?
Tell us what you need. We regularly add new guides, checklists, and templates based on what eCommerce brands are struggling with.