Hey hey, Alex here 👋

Most brands don't fail on Google Ads because of bad strategy. In fact, there's no "one" reason why brands fail—it's generally a combination of reasons.

But one of the most common reasons I've seen brands fail is because they don't have a clear repeatable system to optimize their accounts.

Every day, they login to their accounts and "optimize" reactively: when performance drops, or when a report is due. This is a recipe for disaster.

Without a standardized system in place...

• Important tasks get skipped.

• Errors are missed.

• You (slowly) lose control of your account.

So in today's issue, I’m giving you the exact system (checklist) we use internally to keep our accounts profitable and has helped us generate over $29,000,000 for our clients in 2025.

You can grab it here: Google Ads Optimization Checklist

Google Ads isn't about big hacks. It's about doing the basics, consistently.

The most successful accounts I've managed (and seen) always have two things in common:

• A solid foundation: from conversion tracking, first-party customer data, account structure, to solid product feeds.

• Attention to detail: noticing small performance fluctuations, competitor auction insights, diagnosing disapproved assets or products, adding negative keywords, rotating poor-performing creative assets, and more—on a consistent basis.

These are all the "small" things that really compound over time and separate the accounts that survive from the accounts that truly thrive.

The Optimization Framework (What’s Inside Your 109-Step Checklist)

This checklist gives you a repeatable optimization system that you can follow on a daily, weekly, and monthly basis.

Here’s how it works.

• One-time tasks set up the foundation for your account.

• Daily tasks keep the account stable and prevent wasted spend.

• Weekly tasks improve efficiency.

• Monthly tasks drive strategic growth and long-term scalability.

That’s it.

The full 109-step checklist breaks each cadence into clear, actionable steps so nothing gets missed and performance improves predictably.

Why This Works

Most accounts don't need "more ideas" or even an overhaul.

They need more consistency.

You performance becomes consistent when your actions become consistent, too. That’s what the 109-step checklist gives you: a complete daily, weekly, and monthly operating rhythm.

Your Turn

Pull up your Google Ads account and ask:

“What is my team actually doing daily, weekly, and monthly to improve this?”

If you can’t answer that in one sentence, your process needs structure. Start with the checklist.

When You’re Ready

• Free Google Ads Audit → If your eCom brand does $50k+/mo, I’ll personally review your account and send you a step-by-step list on how to fix your account.

• Google Ads Audit Checklist → Download your free checklist, pinned on my X bio.

• Follow me on X → I share daily insights on scaling with Google Ads: @almeidalexandr